The delay is reported to be as the result of a social media post taken as criticism of China’s president. Passing the milestone on July 23rd, the company also confirmed player rewards for those who log in, with gold, a Legendary Crest and more available.ĭiablo Immortal’s Chinese launch was delayed by more than a month, finally releasing on July 25 on iOS and Android via publisher NetEase, who also co-developed the game. On the other hand, revelations that continue to come up in the regulator investigations may also affect the favorability of such deals.Days before its launch in China, Activision Blizzard’s Diablo Immortal surpassed 20 million downloads worldwide. If the purchase is eventually approved by regulators, it will be favorable for Microsoft to redraw such contracts from scratch on their own terms. Of course, the deal for Microsoft to acquire Activision Blizzard is also a potential factor in Blizzard’s decision to hit pause. Not only Blizzard, but the three big console companies, Electronic Arts, and essentially every big game company had to partner up with a local video game company to continue to do business in their markets. China had undergone an overhaul of how they regulate foreign owned video game businesses as well. Blizzard had to change the drop rates for lootboxes on their team shooter Overwatch. However, the issues involved are about more than money, at least, the money NetEase would be making.Ī year before the NetEase contract, all the way back in 2007, Blizzard was compelled to comply with new China business regulations. We actually reported on Blizzard revealing that this contract was ending, and that they were in the middle of negotiations with NetEase. Their enthusiasm and creativity inspire us, and we are looking for alternatives to bring our games back to players in the future.” “We’re immensely grateful for the passion our Chinese community has shown throughout the nearly 20 years we’ve been bringing our games to China through NetEase and other partners. Blizzard Entertainment president Mike Ybarra shared this statement:
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